Top CX Trends Shaping Customer Experience in 2026 and What They Mean for Your Business
Customer experience has been a strategic priority for many organisations for more than a decade....
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Marketing in 2026: Turning AI, Data and Loyalty into Measurable Growth with SAP Emarsys
Marketing is no longer about isolated campaigns or single-channel performance. It has become a...
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Intelligent Service Management: Turning Complexity into Clarity with AI and Integration
What defines a great brand today? Is it the product, the price, or the quality of service that...
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SAP BTP Integration: Connect Data and Processes Without Middleware So AI Can Deliver Real Business Value
In today’s enterprise landscape, companies are being pushed to “be more intelligent” through...
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SAP CX Leads the Way: What Analyst Awards Reveal About the Best Tools in Sales, Marketing, Service and Commerce
Your customers do not think in silos. Neither should your technology. As buying journeys get more...
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From Automation to Autonomy: How Agentic AI Is Transforming Business with SAP Joule
In today’s rapidly evolving business landscape, artificial intelligence is no longer just a...
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Rethinking B2B E-Commerce: What 2025 Has Taught Digital Leaders So Far
If the past decade was about launching e-commerce channels, 2025 has been about making them...
Smarter Pricing with AI Agents: A Competitive Edge for B2B and B2C
Navigating the New Complexity of Pricing
How SAP CX Keeps Your Business Running Smoothly During Summer Vacations
Summer Doesn’t Mean Business Slows Down
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Unlocking the Power of SAP BTP for SAP Customer Experience: Extensibility Strategies for the Future
SAP Business Technology Platform (SAP BTP) is evolving from a powerful integration and development...