SAP BTP Integration: Connect Data and Processes Without Middleware So AI Can Deliver Real Business Value
In today’s enterprise landscape, companies are being pushed to “be more intelligent” through...
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SAP CX Leads the Way: What Analyst Awards Reveal About the Best Tools in Sales, Marketing, Service and Commerce
Your customers do not think in silos. Neither should your technology. As buying journeys get more...
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From Automation to Autonomy: How Agentic AI Is Transforming Business with SAP Joule
In today’s rapidly evolving business landscape, artificial intelligence is no longer just a...
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Rethinking B2B E-Commerce: What 2025 Has Taught Digital Leaders So Far
If the past decade was about launching e-commerce channels, 2025 has been about making them...
Smarter Pricing with AI Agents: A Competitive Edge for B2B and B2C
Navigating the New Complexity of Pricing
How SAP CX Keeps Your Business Running Smoothly During Summer Vacations
Summer Doesn’t Mean Business Slows Down
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Unlocking the Power of SAP BTP for SAP Customer Experience: Extensibility Strategies for the Future
SAP Business Technology Platform (SAP BTP) is evolving from a powerful integration and development...
From Fragmentation to Integration – Why 'Suite First, AI First' is the Future of Customer Experience
In today's rapidly evolving digital landscape, the complexity and fragmentation of marketing...
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SAP Commerce Cloud Q1 2025: Transforming Digital Commerce
The Q1 2025 release of SAP Commerce Cloud sets a significant milestone, merging customer-centric...
How to Maximise ROI on Your SAP CX Investment
Investing in SAP Customer Experience (SAP CX) solutions is a strategic move to enhance customer...