Empower Your Business with SAP Business Technology Platform (BTP): Tailor, Innovate, and Succeed
In today’s highly competitive business landscape, delivering excellent customer experiences while...
A Summary of SAP TechEd 2024: My Key Takeaways
Last week, on the 8th and 9th of October, SAP hosted its virtual TechEd event, and I must say it...
Unlocking Customer Data Power: SAP Customer Data Platform (CDP) & SAP Customer Data Cloud (CDC) Explained
In today’s ultra-competitive market, success isn’t just about offering the right products or...
Maximise Business Growth with SAP Sales Cloud and SAP Service Cloud
Are you searching for a way to boost your sales and foster lasting customer relationships? Or...
SAP Emarsys: The Key to Cost-Efficient Growth and Personalised Customer Engagement
In a world where businesses are under immense pressure to grow while keeping costs down, one of the...
Mastering Omnichannel Strategy: A Guide for B2C and B2B Leaders
In recent years, both consumer and B2B purchasing habits have undergone a profound transformation....
Cutting the Cost: Mastering Total Cost of Ownership (TCO) in E-Commerce
In the rapidly evolving landscape of business technology, understanding the full financial impact...
Subscription Commerce: How to Build a Business on Repeat Customers
What exactly is subscription commerce? In essence, it's a business model where customers commit to...
Outsmarting Competitors with Flexible, Integrated Customer Experiences: A Guide for B2B Leaders
B2B commerce firms are facing unprecedented pressures. Sociopolitical upheavals are wreaking havoc...