In today's highly competitive e-commerce landscape, businesses are constantly looking for ways to stay ahead of the curve and increase their revenue. One way to achieve this is by leveraging the power of Artificial Intelligence (AI) through AI-powered merchandising in SAP Commerce.
Create product mixes and strategies using Intelligent Selling Services (ISS)
Intelligent Selling Services for SAP Commerce Cloud (ISS) supports merchants in enhancing the customer experience through AI-powered merchandising capabilities, taking the site visitor on a personalized product discovery journey. The ISS portal can help you to create product mixes and strategies for related, trending, and complementary products.
Add merchandising carousels to the storefront with SmartEdit
Once the product mixes and strategies are in place, it is time to utilize SmartEdit to assign them to merchandising carousels on the product, home, and cart pages. SmartEdit is an efficient tool for omnichannel real-time content editing. You can get a powerful platform with SmartEdit for managing and delivering content to your customers' various channels, including web, mobile devices, and stores.
Use of AI - Update carousels by tracking customer behavior and order data
Based on tracked customer behavior and order data, the carousels use AI to present customers with relevant product recommendations as they browse through the storefront. This is the key advantage of AI-powered merchandising - it allows businesses to deliver the right products to the right customers at the right time. This is achieved by analyzing customer behavior, such as the products they have viewed, the items they have added to their cart, and the products they have purchased in the past. AI-powered merchandising can also identify patterns and trends in customer behavior, which can be used to predict future purchases and recommend complementary products.
Increase in Profitability Reduce bounce rate and increase order value
The AI capabilities of SAP Commerce can significantly help businesses increase profitability, reduce bounce rates, and increase order value. By analyzing customer behavior and preferences, AI algorithms can provide personalized product recommendations and ensure that customers find what they are looking for quickly and easily.
AI-powered merchandising of SAP Commerce is a powerful tool that can help businesses increase revenue, optimize product assortments, and improve pricing strategies. At Langia, we have a team of expert SAP Commerce consultants who can help you set up and optimize AI-powered merchandising capabilities of SAP Commerce to increase profitability, reduce bounce rate, and improve order value. Don't wait any longer to optimize your e-commerce operation. Contact us today to learn more about how we can help you leverage the AI-powered merchandising capabilities of SAP Commerce to drive more sales and increase customer satisfaction.
