Modern E-commerce: Companies that are Thriving vs Those that Didn’t Survive

During recent economic shifts, we have gained valuable insights into which companies merely survive and which ones thrive. Businesses generally fall into three categories: the “flexible, agile” companies that thrive, the “clay feet” companies that go out of business, and the “blood, sweat, and tears” companies that barely survive. 

The Flexible, Agile Companies: Thriving Through Modern E-commerce

The companies that thrived during recent economic shifts were those that could quickly adapt and reinvent how they operate and sell. These businesses largely relied on early adoption of modern e-commerce solutions, which provided them with the flexibility to pivot, switch channels, offer excellent customer experiences, and seamlessly manage all transactions and finances.

Key Factors for Success:

1. Cloud-Based E-commerce Solutions: Cloud technology enabled these companies to scale their operations up or down as needed, without the constraints of traditional on-premise systems. This flexibility allowed them to respond swiftly to market changes and customer demands.
2. Omnichannel Presence: Thriving companies established a strong omnichannel presence, integrating their online and offline sales channels. This ensured a seamless shopping experience for customers, whether they were purchasing in-store, online, or via mobile.
3. Customer-Centric Approach: By leveraging data analytics and AI, these companies gained deep insights into customer behaviour and preferences. This allowed them to personalise marketing efforts, improve customer service, and increase customer loyalty.
4. Agile Operations: With the help of modern e-commerce platforms, these businesses could automate routine tasks, streamline supply chain management, and optimise inventory levels. This agility reduced operational costs and improved overall efficiency.

The Clay Feet Companies: Why They Failed

In stark contrast, the companies that went out of business were typically locked into rigid e-commerce systems and processes that left them with no flexibility to adapt. These “clay feet” companies struggled to keep pace with the rapidly changing market conditions and consumer expectations.

Reasons for Failure:

1. Inflexible E-commerce Systems: These companies relied on outdated, on-premise e-commerce platforms that were difficult and expensive to update. The lack of flexibility meant they couldn’t quickly adapt to new sales channels or changing customer needs.
2. Costly Customisations: Changing these rigid systems without external support required costly customisations. The time and resources needed for these modifications often outweighed the potential benefits, leaving these companies stuck with outdated processes.
3. Poor Customer Experience: Inflexible systems often led to poor customer experiences. Long loading times, lack of personalisation, and inadequate customer support drove customers away, resulting in declining sales and market share.
4. Inability to Scale: As these businesses grew, their e-commerce systems couldn’t keep up. The inability to scale operations efficiently led to bottlenecks, inventory issues, and ultimately, loss of competitiveness in the market.

The Blood, Sweat, and Tears Companies: Barely Surviving

Some companies managed to survive through sheer will and excessive overwork, despite having inflexible e-commerce systems and processes. These “blood, sweat, and tears” companies are now looking to modernise their e-commerce solutions to remain competitive in the ever-changing market.

Challenges Faced:

1. High Operational Costs: Maintaining outdated e-commerce systems required significant manual effort and resources, driving up operational costs and reducing profit margins.
2. Excessive Workload: Employees in these companies often faced excessive workloads, trying to keep the business afloat. This overwork led to burnout and high turnover rates, further straining the company’s resources.
3. Lack of Innovation: With most resources tied up in day-to-day operations, these companies couldn’t invest in innovation. This left them vulnerable to competitors who were. 

Traditional ERP vs. Modern ERP: A Comparison

Modern ERP software-as-a-service (SaaS) solutions are what enabled the flexible, agile companies to respond, innovate swiftly, and ultimately succeed.

Traditional ERP Systems

Traditional Enterprise Resource Planning (ERP) systems have helped companies integrate and automate processes, running more transparently and efficiently. However, making changes to processes – such as transitioning from a distributor-based sales model to direct sales using the web – requires time-consuming, risky, and expensive customisations.

The hard-coded changes in traditional ERPs can exacerbate an organisation’s inflexibility, especially when software updates are needed. This rigidity makes it difficult for businesses to adapt quickly to market disruptions and changing customer demands.

Modern ERP Systems

In contrast, modern cloud ERPs are flexible and agile, imparting these qualities to the businesses that run on them. Modern ERPs offer standards-based, composable building blocks that can be used to innovate, integrate, and adapt quickly.

Advantages of Modern ERPs:

1. Flexibility and Scalability: Modern ERPs allow businesses to scale their operations easily and make changes without the need for extensive customisation. This flexibility is crucial for adapting to market changes and customer needs.
2. Reduced Risk and Cost: Changing your infrastructure with a modern ERP doesn’t mean high risk and cost. Instead, it means unlocking new opportunities, accelerating innovation, and achieving better outcomes and customer experiences.
3. Agility in Disruption: When faced with disruptions – whether from new competitors, inflation, supply chain issues, or other challenges – modern ERPs enable businesses to adapt their processes quickly, safely, and cost-effectively.
4. Enhanced Customer Experience: By integrating with advanced analytics and AI tools, modern ERPs help businesses gain insights into customer behaviour, personalise interactions, and improve overall customer satisfaction.

How Langia IT Solutions Can Help

To succeed in today’s competitive market, businesses must optimise their e-commerce platforms. This is where Langia IT Solutions can help. Our team of SAP Commerce experts can provide businesses with the spearhead expertise needed to streamline online operations and maximise sales potential.

Tailored Solutions:

We understand that every business has unique needs, which is why we work closely with our clients to ensure that their e-commerce platform is tailored to meet their specific requirements. Whether you need to integrate new sales channels, personalise customer experiences, or improve operational efficiency, we have the expertise to help.

Expert Consultation:

Our SAP Commerce consultants bring extensive experience from major international clients and projects. They can guide you through the process of modernising your e-commerce platform, ensuring a smooth transition and minimal disruption to your operations.

Continuous Support and Training:

In addition to implementation, we offer continuous support and training to ensure that your team can effectively manage and utilise your new e-commerce solutions. Our goal is to empower your business with the knowledge and tools needed to thrive in a competitive market.

Langia IT Solutions is here to support businesses in their journey towards modernisation. With our expertise in SAP Commerce and investment in cutting-edge technologies, we can help you optimise your e-commerce platform, boost profitability, and enhance customer satisfaction. Don’t let your e-commerce platform fall behind the times. Contact us today to learn more about how we can help you stay ahead in the ever-changing market.