--- title: E-Commerce Acceleration Has Changed the Game for B2B • Langia IT Solutions AB description: Research showed that 80% of B2B buyers now expect convenient purchasing experiences similar to those offered by B2C websites. image: https://blog.langia.se/hubfs/b2b%20svg.svg --- [Skip to content](https://blog.langia.se/en/b2b#main-content) [![Langia Homepage](https://blog.langia.se/hubfs/BW/logo_s.svg "Langia Homepage")](https://www.langia.se/en/) **en** - SAP CX - [SAP Commerce](https://www.langia.se/en/sap-commerce) - [SAP Emarsys](https://www.langia.se/en/sap-emarsys) - [SAP Sales Cloud & Service Cloud](https://www.langia.se/en/sap-sales-service) - [SAP Customer Data Solutions](https://www.langia.se/en/sap-cdp-cdc) - [SAP Business Technology Platform](https://www.langia.se/en/sap-btp) - [SAP Business AI](https://www.langia.se/sap-business-ai) - Services - [E-Commerce](https://www.langia.se/en/services#commerce) - [Marketing Automation](https://www.langia.se/en/services#marketing) - [Microservices](https://www.langia.se/en/services#microservices) - [Mobile Apps](https://www.langia.se/en/services#mobile) - [Process Optimisation](https://www.langia.se/en/services#process) - Expertise - [CX Management](https://www.langia.se/en/expertise#cx) - [Agile Team](https://www.langia.se/en/expertise) - [Front-end Engineering](https://www.langia.se/en/expertise#frontend-engineering) - [Back-end Engineering](https://www.langia.se/en/expertise#backend-engineering) - [GraphQL](https://www.langia.se/en/expertise#graphql) - [Test Automation](https://www.langia.se/en/expertise#test-automation) - [Quality Assurance](https://www.langia.se/en/expertise#quality-assurance) - [Project Management](https://www.langia.se/en/expertise#project-management) - [Agile & Scrum Mastery](https://www.langia.se/en/expertise#agile) - [Business Analysis](https://www.langia.se/en/expertise#ba) - Insights - [Customers](https://www.langia.se/en/customers) - [Webinars](https://info.langia.se/webinar) - [Whitepapers](https://www.langia.se/en/white-paper) - [Blog](https://blog.langia.se/en) - Langia - [About Langia](https://www.langia.se/en/our-story) - [Team Langia](https://www.langia.se/en/team) - [Careers](https://careers.langia.se/) - [Responsibility](https://www.langia.se/en/csr) - [Contact](https://www.langia.se/en/contact) < Back # E-Commerce Acceleration Has Changed the Game for B2B [Langia IT Solutions](https://blog.langia.se/en/author/langia) Research showed that 80% of B2B buyers now expect convenient purchasing experiences similar to those offered by B2C websites, and demand for more transparent, digitally-driven purchases from a deeper catalog is becoming the “new normal” across industries. The recent shifts in customer needs and behaviors, coupled with rising competitive threats, are compelling distributors and manufacturers to manage a powerful e-commerce platform so that they can engage their customers and deliver on evolving expectations. Launching and growing a successful B2B e-commerce platform requires having the right technology, team, and ecosystem in place from the onset: - Technology - A secure and scalable platform that supports all of your e-commerce objectives. - Expertise - Dedicated team of experts with proven methodologies for developing, launching, and scaling your platform. - Ecosystem - A powerful network of sellers and partners to grow capabilities and fuel ongoing success.  At Langia we have extensive experience in optimizing projects based on SAP Commerce, removing the bottlenecks, and making the whole solution future-proof. To help we bring a pool of leading SAP Commerce experts, who have experience from major international end customers and projects. In many cases, our consultants also have a background with SAP (formerly Hybris) itself ensuring a profound platform understanding and excellent quality in our delivery. Contact us to learn more! ## Read On ![Mastering Omnichannel Strategy: A Guide for B2C and B2B Leaders](https://blog.langia.se/hs-fs/hubfs/Blog%20Banner%20(3)-1.jpg?width=408&height=230&name=Blog%20Banner%20(3)-1.jpg) June 4, 2024 ### [Mastering Omnichannel Strategy: A Guide for B2C and B2B Leaders](https://blog.langia.se/en/omnichannel) In recent years, both consumer and B2B purchasing habits have undergone a profound transformation.... [Read more >](https://blog.langia.se/en/omnichannel) ![Rethinking B2B E-Commerce: What 2025 Has Taught Digital Leaders So Far](https://blog.langia.se/hs-fs/hubfs/Blog%20Banner%20(1)-Sep-15-2025-09-29-39-6010-AM.jpg?width=408&height=230&name=Blog%20Banner%20(1)-Sep-15-2025-09-29-39-6010-AM.jpg) September 16, 2025 ### [Rethinking B2B E-Commerce: What 2025 Has Taught Digital Leaders So Far](https://blog.langia.se/en/b2b2025) If the past decade was about launching e-commerce channels, 2025 has been about making them... [Read more >](https://blog.langia.se/en/b2b2025) ![Overcoming Modern B2B Business Challenges with E-commerce Innovations](https://blog.langia.se/hs-fs/hubfs/Imported_Blog_Media/Email13.jpg?width=408&height=230&name=Email13.jpg) November 29, 2021 ### [Overcoming Modern B2B Business Challenges with E-commerce Innovations](https://blog.langia.se/en/2021/11/29/the-three-biggest-challenges-b2b-enterprises-face-today-solve-these-to-be-successful) In today's digital era, B2B businesses find themselves navigating an ever-evolving landscape. Gone... [Read more >](https://blog.langia.se/en/2021/11/29/the-three-biggest-challenges-b2b-enterprises-face-today-solve-these-to-be-successful) [![Langia Logo](https://blog.langia.se/hubfs/BW/logo_s.svg "Langia Logo")](https://blog.langia.se/en/) ### CONTACT US Strandvägen 78 234 31 LOMMA, SWEDEN [Send us an email](https://www.langia.se/en/contact#message) [+46 702 32 41 08](tel:+46702324108) - [Home](https://www.langia.se/en/) - [Services](https://www.langia.se/en/services) - [Careers](https://careers.langia.se/) - [BLOG](https://blog.langia.se/en) [Follow us on Facebook](https://www.facebook.com/langiaItSolutions) [Follow us on LinkedIn](https://www.linkedin.com/company/6380290) [Follow us on Twitter](https://twitter.com/LangiaIT) [Follow us on Instagram](https://www.instagram.com/langiaitsolutions/) [![The seal is issued by UC AB. The image is linked to information about UC's Credit Rating.](https://www.uc.se/ucsigill2/sigill?org=5569895625&language=eng&product=lsa&fontcolor=b&type=svg)](https://www.uc.se/risksigill2?showorg=5569895625&language=eng) ### SUBSCRIBE © 2026 All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Langia IT Solutions", "url" : "https://blog.langia.se/en/author/langia" }, "dateModified" : "2022-08-02T11:15:00.702Z", "datePublished" : "2022-08-02T11:15:00.000Z", "headline" : "E-Commerce Acceleration Has Changed the Game for B2B", "image" : [ "https://blog.langia.se/hubfs/b2b%20svg.svg" ], "mainEntityOfPage" : { "@id" : "https://blog.langia.se/en/b2b", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.langia.se/hubfs/BW/logo_s.svg" }, "name" : "Langia IT Solutions AB" } } ```