Ecommerce brands need to be prepared for the coming disruptions to succeed in your industry. Everything in e-commerce is constantly evolving, and one of the biggest trends that will affect your businesses in the coming months and years is Augmented Reality (AR).
AR technology is a complete game-changer for e-commerce. It allows customers to preview products or experience services in their own environment and on their own time, without seeing them in person. Gartner estimated in 2019 that 100 million consumers will shop in AR online and in-store by 2020. Ecommerce businesses need to reconsider their purpose of physical stores and take control of the fulfillment and return process for cross-channel execution. AR technology enables customers to perform virtual try-on, preview placement, and use interactive user manuals, therefore bridging the gap between shopping at a physical location and shopping online.
Langia offers highly specialized SAP Commerce experts who can help you to remain agile to respond effectively to evolving consumer habits, and enhance the omnichannel customer experience to stay competitive. Langia is also the mother company of ARscandinavia AB and TechAR Venture Fund AB which invest in cutting-edge Augmented Reality (AR) technologies. Contact us for more information!