Measure Your Success With the Right Mix of E-commerce KPIs
Once your e-commerce platform is launched, you want to track, measure, and improve sales and customer experience based on the data pouring in. It is important to pick the right analytics tool and the right metrics and KPIs to be able to conduct a comprehensive analysis and gain insights for monitoring, planning, and improving.
The first step is to set your goals and objectives clearly:
- Align on business goals & outcomes
- Agree on KPI metrics to measure
- Confirm solution focus areas
- Define and enable solutions and processes
Once the objectives are clear, you can start working on the KPIs at a more detailed level. Here are some examples of KPIs based on different goals:
|
Goal |
KPIs |
|
Increase web traffic |
Number of sessions/unique visitors, Sessions by source % |
|
Grow the active customer base |
Active customer users, New registrations |
|
Increase buying frequency |
Repeat purchase rate, Subscription rate (% of revenue) |
At Langia we have extensive experience in optimizing projects based on SAP Commerce, removing the bottlenecks, and making the whole solution future-proof. To help we bring a pool of leading SAP Commerce experts, who have experience from major international end customers and projects. In many cases, our consultants also have a background with SAP (formerly Hybris) itself ensuring a profound platform understanding and excellent quality in our delivery. Contact us for more information!
